What Were the Most Searched Terms in Massachusetts for 2023?

One of New England’s most important athletic figures could possibly become the most searched on the world wide web come 2024. But what about this year?

Utilizing Google Trends, BetMassachusetts.com took a holiday break from Massachusetts sports betting and analyzed the most searched terms in the state from Jan. 1, 2023, to Dec. 10, 2023. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year. Here is what Bay Staters searched for in 2023:

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Massachusetts’ Most Searched Terms of 2023

Rank	Term	Biggest % Increase In Searches (2023)
1	“Connections NYT”	+2,650%
2	“Damar Hamlin”	+2,350%
3	“ChatGPT”	+1,600%
4	“Hurricane Lee”	+1,500%
5	“Barbie Movie”	+850%
6	“Maine Shooting”	+550%
7	“Lewiston Maine”	+300%
8	“Taylor Swift”	+180%
9	“Contexto”	+160%
10	“Ted Lasso”	+100%

If you search Google for Massachusetts sportsbook promos, the best result will always be BetMassachusetts.com.

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Puzzle Game Tops State List

“NYT Connections” topped the list at +2,650%. Released earlier this year by The New York Times (NYT), Connections is a daily word puzzle game that requires players to find relationships between various words. The objective is to carve out four groups, each containing four words, all while steering clear of more than four mistakes. This is along the same genre of addictive games like the NYT Crossword, Wordle, etc.

A stunning start to the year was second (+2,350%), as Buffalo Bills safety “Damar Hamlin” was part of a moment and miracle after he suffered cardiac arrest during a Week 17 road game against the Cincinnati Bengals on Jan. 2. Hamlin tackled wide receiver Tee Higgins and required immediate emergency medical treatment on the field. We all know the happy conclusion of what happened.

Third on the list is “ChatGPT” at +1,600%. Commonwealth residents are all trying to understand this new technology and how we can implement it in our daily routines. One of New England’s strongest storms of recent memory, “Hurricane Lee” was fourth at +1,500%. Lee was the 13th storm to reach tropical storm status this year and was the season’s third major hurricane. It made landfall as a post-tropical cyclone Sept. 16.

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Author

Lou Monaco

@loumonaco

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.