Sportradar Acquires IMG Arena

OMG to IMG.

Sportradar announced Wednesday they have entered into an agreement with Endeavor Group Holdings, Inc. to acquire IMG ARENA and its global sports betting rights portfolio.

With the acquisition, Sportradar content and product offering will be enhanced and strengthened on the worldwide stage as a leading sports data and content provider, highlighted by basketball, soccer and tennis.

Basketball, soccer and tennis account for approx. 70% of the rights which are the top three most bet on global sports, let alone Mass sports betting. 

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The deal is expected to be finalized sometime in the fourth quarter of 2025. Further details on the deal will be available during Sportradar’s Investor Day on Tuesday, April 1.

“Sportradar's success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network.  Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio," said Carsten Koerl, Chief Executive Officer, Sportradar in a news release.

"In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”

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Founded in 2001, Sportsradar now strengthens their portfolio with strategic relationships among 70 rightsholders covering approx. 39,000 official data events and 30,000 streaming events across 14 global sports on six continents. These include such properties as Wimbledon, U.S. Open, Roland-Garros (French Open), Major League Soccer (MLS), EuroLeague basketball and the PGA Tour.

With their current and new holdings, Sportradar will now hold betting rights to three of the four tennis Grand Slam events. Make sure to check out some of the latest MA sportsbook promos for bonuses on these events. 

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